Katie Rapkoch | Portfolio
I help organizations and creators communicate clearly, engage their communities, and design experiences that make a meaningful impact. My work is as diverse as my interests, spanning content strategy, writing, curriculum development, and visual design, all rooted in storytelling, empathy, and impact. Below are selected projects across these areas, showcasing both the scope of my work and the results it has delivered.
As a multi-passionate creator, I build programs, create content, and produce designs that bring people together — blending strategy, storytelling, and heart.
Content Strategy & Writing
Project: re-origin Blog Strategy
Role: Content Strategist & Writer
Description: Developed 50+ long-form blog posts for re-origin’s website, focused on brain retraining, chronic illness recovery, and overall wellness. Optimized for SEO and sales/conversion.
Samples:
Mental Health Resources: Comprehensive, SEO-friendly guide offering accessible tools and support for individuals navigating mental health challenges.
Functional Freeze Treatment: Educational piece translating neuroscience into clear, approachable steps for overcoming functional freeze.
How to Rewire Your Brain: Educational article translating neuroscience into practical strategies for rewiring thought patterns and building resilience.
Chronic Fatigue Syndrome Self-Care: Actionable, empathetic guide to help individuals with CFS manage symptoms and improve quality of life.
Project: P+B Blog Strategy
Role: Content Strategist & Writer
Description: Developed 50+ long-form blog posts for re-origin’s website, focused on brain retraining, chronic illness recovery, and overall wellness. Optimized for SEO and sales/conversion.
Samples:
Disenfranchised Grief: Why the Pain of Pet Loss Often Feels Invisible: Compassionate, research-based piece validating the unique grief of losing a pet.
3 Grief Myths About Pet Loss: Myth-busting article that helps readers process grief with more compassion and understanding.
9 Ways to Stay Connected After Losing a Beloved Pet: Supportive guide offering tangible ways to honor and maintain a bond with a pet who has passed.
Project: Email Campaigns
Role: Copywriter
Description: Created nurture sequences, promotional emails, and event announcements for re-origin and Paws + Breathe. Focused on clear messaging, strong calls-to-action, and community engagement.
Samples:
re-origin Campaign Emails: Samples from a 7-day email flow designed to engage new subscribers and turn a freebie into conversions.
Paws + Breathe Campaign Emails: Nurture email flow for current subscribers to maintain awareness, build trust, promote services, and drive conversions.
Project: Sales Pages
Role: Copywriter + Designer
Description: Wrote and designed program and event sales pages, including headlines, body copy, and layout, for both re-origin and Paws + Breathe.
Samples:
Re-origin Program: High-converting sales page translating neuroscience-backed therapy into an approachable, benefits-driven offer.
POTS Recovery Blueprint: Persuasive sales page guiding readers to purchase an ebook that highlights a neuroscience-backed recovery path for Postural Orthostatic Tachycardia Syndrome (POTS).
With You Still Program Page: Empathetic sales page outlining a grief support membership with warmth, clarity, and trust-building language.
1:1 Grief support Page: Personal, reassuring copy inviting readers to connect for customized grief support sessions.
Curriculm & Program Design
Project: re-origin Coaching Program
Role: Curriculum Developer
Description: Designed, scripted, and filmed both a 28-day and 14-day on-demand coaching program to help people navigate chronic illness with neuroplasticity and brain retraining. Created two 12-week group coaching curriculums to accompany the on-demand program. Content balanced neuroscience, somatics, and community all within a trauma-informed lens.
Impact: Program rolled out to 1,000+ members and remains a core component of re-origin’s offerings.
Note: Full curriculum is proprietary; description reflects my contributions.
Multimedia Content: Designed, scripted, and recorded guided meditations and educational YouTube videos to complement coaching programs and drive new client conversions.
Samples:
Project: P+B Grief Support Program
Role: Content & Curriculum Developer
Description: Developed grief support programming for online classes and in-person workshops, including somatic exercises, journaling prompts, guided meditations, and rituals for healing. Also designed, scripted, and filmed a foundational grief-support course along with multiple companion guides.
Samples:
Multimedia Content: Designed, scripted, recorded, and edited guided meditations and yoga videos to complement grief support.
Samples:
Design & Visual Content
Project: Event Flyers & Social Media Graphics
Role: Designer
Description: Created branded promotional materials for yoga classes, grief circles, and animal rescue collaborations.
Samples:
Project: Sales Pages (Visual Design)
Role: Designer
Description: Layout and design for program launch pages, optimized for readability, engagement, and conversion.
Samples:
Re-origin Program: High-converting sales page translating neuroscience-backed therapy into an approachable, benefits-driven offer.
POTS Recovery Blueprint: Persuasive sales page guiding readers to purchase an ebook that highlights a neuroscience-backed recovery path for Postural Orthostatic Tachycardia Syndrome (POTS).
With You Still Program Page: Empathetic sales page outlining a grief support membership with warmth, clarity, and trust-building language.
1:1 Grief support Page: Personal, reassuring copy inviting readers to connect for customized grief support sessions.
Wellness & Animal Advocacy Writing
Project: Freelance Writing
Role: Writer
Description: Personal essays and unpublished blog posts focused on mental health, yoga, and animal advocacy.
Samples:
Unpublished Writing Samples can be Found Here
Let's Work Together
Let's Work Together
Interested in collaborating, hiring, or learning more? Reach me at kt.rapkoch@gmail.com or use the contact form below.